RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

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    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Tom Chapman · Barber, founder of The Lions Barber Collective

    Listen first. A barber’s chair can save a life.

    Tom Chapman lost a friend to suicide, then noticed that men tell their barber what they tell nobody else. He turned that trust into The Lions Barber Collective.

    Asked for a time just listening in the chair helped someone:

    A long-time friend of mine, Paul, sat in my chair. He told me how he felt, how down he was and how he was struggling. I listened. He tells me that I put a positive spin on things. But mostly I listened. It was pretty early on into The Lions Barber Collective and I was unaware of how bad he really was feeling. In my eyes I had always seen him as successful and a phenomenally driven character. It was much worse than I thought.

    Asked why mental health is still taboo for so many men:

    I think maybe it’s because of outdated traditions and the way society has been shaped. Many men believe they have to be strong and that sharing stress or any other mental health issues will make them seem weak, or a failure. Shame is a powerful emotion and there have been studies to prove that being perceived to be weak is the biggest cause of shame for men.

    Asked what to do when a friend opens up:

    I would just tell them to listen. Don't try and find a solution. Don't tell them that you know how they feel but do tell them you are happy to listen to them explain how they feel without judgement. Maybe help them look for local resources once you have identified their problem, but you may be surprised, when someone is allowed to air their thoughts they can often find their own solutions.

    Law 10: Become A Contributor