RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Tom Hardy · Actor

    Go Out Alone And Risk Looking Foolish

    Tom Hardy put $2.5 million of his own money into a Victorian drama the critics called a waste. He knew before the first frame that half the audience would hate it. He made it anyway. The man who waits for the room to approve him never makes anything.

    Asked whether a man actually has to take professional risks:

    I think in any line of work, risk taking is essential. To be creative and to be ambitious we have to try new things, some more risky than others. That’s not just the job of an actor, or a musician, but everyone who wants to move forward and improve.

    Asked what he put on the line with Taboo beyond the money:

    I think the bigger risk with Taboo was whether people would relate to it. [...] I knew all along that people would either love it or hate it. I accepted that right from the start.

    Asked whether playing it safe is ever a strategy:

    For some, definitely, but not for me [...] just to be in any creative industry in the first place you must be someone who is prepared to go out there alone and do something different, perhaps looking foolish in the process.

    Asked where the thrill is:

    [...] the thrill for me is challenging myself with the notion that something can’t be done. That’s usually enough to ensure I will go ahead and do it. Everyone who said I’d never make it made me believe in myself even more.

    Asked whether it is frightening:

    Of course a lot of what I do terrifies me, and so it should, but overcoming obstacles in any field is the thrill, and that feeling is unparalleled, and that’s what we do it for. [...] that’s different to the feeling you get when you have believed in yourself and succeeded. That’s special. I’d recommend it to anyone.

    Law 13: Build Before You Are Ready