RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

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    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Tony Finau · Golfer

    A scholarship on the table, and he put $50,000 on himself instead.

    A garage, a carpet and a mattress for a driving range. Then a scholarship turned down for a $50,000 winner-takes-all bet.

    Asked what he puts his success down to:

    I don’t think that I would be the player or the person I am if I hadn’t made a crucial decision when I was younger. That was when I was offered a scholarship at BYU (Brigham Young University) in Utah, but instead, I decided to play a tournament called The Ultimate Game. This was an event which was 40 guys putting in $50,000 each and playing for a winner-takes-all $2 million. The first hole was over 400 yards, with an elevated tee and the rest of the hole was downhill. I drove the green and Lee Trevino, who was there as part of the tournament was stunned that, not only did I manage to do that, but that I had even attempted it. I wasn’t fortunate enough to win first prize, but I did get a decent cheque and also Trevino helped me then get sponsorship with Callaway, so that was me on the road to professional golf.

    Asked about the garage driving range:

    That’s about the size of it, yeah. When we were kids, my parents didn’t have a whole lot of money, so my dad improvised. He saw that we enjoyed watching golf on television, went into town and bought the best clubs that he could afford and brought them back for us. He told us that we were allowed to play in the garage to practise and he gave us a carpet to hit the ball off and a mattress to take all of the power and speed out of the ball. [...]

    Asked about giving back to kids who started where he did:

    Yeah, that was so great to be able to do that and it’s something that I will always be looking to do, because that’s a massive part of me. It has never crossed my mind to come from where I did, achieve what I have and live the life that I do and to not recognise that there are kids who are in similar positions that I was. [...]

    Law 13: Build Before You Are Ready