RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.

    Zachary Levi · Actor

    Lift for the head as much as the shoulders.

    Zachary Levi had come close to superhero roles and made his peace with never landing one. Then the call came, and he trained five days a week to fill the suit.

    Asked what the training has done for him:

    I have been around that weight ever since and I have to say I have never been so happy with my health and weight. The shape I’m in and my strength is so great for my mental, emotional, physical and spiritual health, and it’s the mental health side that has pleased me the most – especially living in today’s society. If I can do this, then anyone can. You got to love yourself, man. You really do.

    Asked whether he had let go of the dream after the near misses:

    And I am someone who cares a lot and I have always cared about the jobs I have gone after and also the ones that I have been a part of. Yeah, those things kind of knock you around and I sort of got to the point in my 30s and it made me think that I didn’t know if that role was going to be out there for me anymore. But that was OK. [...] I had finally come to a peace about it and like people always say kind of philosophically, when you really relinquish something in your life to the universe, or God or whatever, then all of a sudden it was like… boom!

    Asked what it is like to play a superhero:

    I am very excited about being that kind of guy! People always say that I don’t turn off and I’m just energy all day, haha! That, to me, is the 14-year-old that has always been in me and now I get to do that, and I literally don’t have to act half the time. I am just being myself but in a super suit!

    Law 17: Train The Vessel Through Complexity