RSNG Coffee No. 01, The Foundation: a dark matt pouch with an ember number and a tasting line.
RSNG Coffee · No. 01

The first cup is the quiet one.

A washed Colombian for the hour before the day gets its hands on you.

Red apple, panela, a long clean finish. Roasted in the UK to order and posted through the letterbox, so it is on the counter when you come down. Grind it while the kettle runs. Drink it before the phone.

Inside every bag there is a card. One of the twenty-two laws, printed on thick stock, yours to keep or pass on. The coffee is the point. The card is the gift.

250 g · Huila, Colombia · Washed · Whole bean or ground

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About the author

Shane Quigley

    The people I interviewed

    Actors, athletes, adventurers and founders. Tap a face to read their story.

    A code · not motivation

    The 22 Laws
    of Growth & Freedom

    Twenty-two patterns, found in the lives of people who had to earn their ground. Read them slowly. Come back to one.

    A man does not rise in one heroic moment. He rises by returning to the work after comfort, failure, resentment, fear, and distraction have all invited him to stop.

    One slow, painful brick at a time.


    In life, everything meaningful is earned.

    Rise Strong. Nothing’s Given.

    Stories

    People who paid
    for what they know.

    Actors, athletes, climbers, explorers. People who earned their ground, in their own words.

    • Tom Hardy: Go out alone and risk looking foolish.
    • Bear Grylls: Fear is a skill you train before you need it.
    • Tommy Caldwell: Design your life to include the fall.
    • Rory McIlroy: Nobody can lie to you better than you.
    • Dwayne Johnson: Brain building to beat depression.
    • Harrison Ford: Why he never rests on his laurels.
    • Chris Evans: Work is not your life’s purpose.
    • Dave Bautista: From the ring to Hollywood: the value of context.
    • Idris Elba: Doing things rather than dreaming about them.
    • Jake Gyllenhaal: Life is all about risk.
    • Mark Cavendish: Written off. Came back.
    • Shaquille Leonard: Rejection spurred him on.
    • Bobby Wagner: Representing himself at the table.
    • Raheem Sterling: Standing by your convictions.
    • Levison Wood: A philosophy of travel.
    • Dan Atherton: Broken neck to the world’s toughest race.
    • Guy Ritchie: The challenges on the mat are bigger than on set.
    • Patrick Cantlay: Relearning golf from scratch after a broken back.
    • Andy Torbet: Focus on the small picture, a kilometre underground.
    • Minjee Lee: Investing in the next generation.
    • Lewis Hamilton: Written on his chest: powerful beyond measure. Carried from nowhere.
    • Tadej Pogačar: In the mountains everything is unpredictable. That is where he wins.
    • Aldo Kane: A commando’s skills, spent keeping other people alive.
    • Margot Robbie: She threw the safe thing out of the window before she had a replacement.
    • Charlize Theron: Six months, eight trainers, and a strength that only comes from inside.
    • Ricky Gervais: He will not touch work that means nothing to him.
    • Harry Styles: He took what the machine gave him, then refused to be programmed by it.
    • Robert Pattinson: Not afraid of failure. Choosing the roles he would once have run from.
    • Saoirse Ronan: Nail your colours to the mast, then be ready to set sail.
    • Tessa Thompson: Twenty years waiting for the big roles, then refusing the labels that came with them.
    • Zoe Saldana: She says what she thinks and lets the audience decide.
    • Colin Farrell: Claustrophobic, a poor swimmer, and he learned to cave dive anyway.
    • Michael Jordan: The loudest career in sport, and the quiet he had to go and find.
    • Bryson DeChambeau: He tested every assumption in golf and kept only what the ball agreed with.
    • Jon Rahm: The anger stays. He decided what it is allowed to do.
    • Jordan Spieth: Outside the top hundred, then back, one millimetre at a time.
    • Brooks Koepka: Golf rewards nothing twice. He trained for the variable.
    • Justin Thomas: At his lowest he read, listened and rebuilt, so it never happened again.
    • Scottie Scheffler: World number one, and he still says do not play only golf.
    • Xander Schauffele: His father would not let him pose with a fifth-place trophy.
    • Max Homa: A bad shot gets one joke, then it is over.
    • Tony Finau: A scholarship on the table, and he put $50,000 on himself instead.
    • Eric Lundgren: A car from a landfill that went further than a Tesla.
    • Alex Gregory: Two golds, then an ocean that nearly took him. He knew why he was there.
    • Othman Almulla: His country had no professional golfer. He became the first and took the 80s on the chin.
    • Will Dean: A business-school idea, then three million people in the mud.
    • Stewart Cink: At forty-seven he unpacked the fears and won twice.
    • Jason Fung: Stop snacking and let the body clean house.
    • Matt Heafy: Drill the hell out of it, even the things you already know.
    • William Trubridge: A hundred metres down, he counts his strokes and empties his mind.
    • Andy Barton: Call it discomfort, and the brain listens.
    • Andrew Murray: At minus thirty-five, always run with something in reserve.
    • Alex Haslam: Leadership is about us, not about me.
    • Scott Eastwood: His father could have made it easy. He made him audition.
    • Miguel Neumann: Own a share of the masterpiece, and only what you can afford to lose.
    • Steve Edwards: Bullied for his hand, he ran his way to world records.
    • Danny Care: Make the mistake, shout next job, and make the tackle.
    • Paul Sloane: Assume your job disappears, then ask what you are really good at.
    • Chris Hemsworth: Lose the hammer, cut the hair, and stay a little terrified.
    • Charlie Raposo: Forget the result. Find the fine line and go.
    • Luke Moore: Never miss a show, and let the audience rely on you.
    • Jordan Beecher: He lost a leg, found a sport, then had the nerve to leave it.
    • Jon Gupta: Big lungs, strong legs, and the memory of doing it before.
    • Stanislav Kulechov: Keep it simple, respect the early believers, and enjoy the long hours.
    • Ryan Reynolds: The valleys kept him from being trapped by the peaks.
    • Nahko Bear: He sat down with his father's killer, and they cried for hours.
    • Mark Winwood: Name the self-doubt, then start before you feel ready.
    • Ross Edgley: Told he had no swimmer's body, he swam around Britain anyway.
    • Oli Brown: Eight years of success, and he walked away for something heavier.
    • Tom Hardy: His hardest fight has always been with himself.
    • Nick Hucker: Surround yourself with driven people, then be stubborn.
    • Jamie Ramsay: On day one, you only need to run forty kilometres.
    • Dolph Lundgren: Stop talking, and start listening to yourself.
    • Sylvester Stallone: If he trips, he trips. Never getting the chance is worse.
    • Tim Brownstone: Take the plunge, then tell your team the truth.
    • Daniel Ricciardo: Complacency is the most dangerous thing in a racing car.
    • Chris Evans: A brother beside him, and a mentor who brought everyone in.
    • Chadwick Boseman: Tell a good story first. The message has to be earned.
    • Leonardo DiCaprio: Watch the greats, measure yourself against them, then begin.
    • Joe Romeiro: Do not run. Face the fear, and it gets smaller.
    • Joaquin Phoenix: Every time he thinks he has nailed a scene, it is the worst one.
    • James Wilks: He did not believe it, so he went and checked.
    • Ana de Armas: Look past the label, and read the script.
    • Neil Seligman: Alignment is the new success.
    • Danny MacAskill: Eight hundred attempts, and a smile kept on the whole way.
    • Daisy Ridley: The more you invite fame, the more it invites itself.
    • Adam Scott: Bad luck on the back nine is no reason to change.
    • Keanu Reeves: He used to ride fast when he was angry. Not any more.
    • Lionel Messi: You fall, you get up, and you try all over again.
    • Neil Campbell: Do not be the weak link. Build the nerve bit by bit.
    • Shane Lowry: Weather the storm, and come out the other side.
    • Léa Seydoux: Off camera, a mess. On camera, completely in the moment.
    • Zac Efron: Early to bed, up at dawn, and never better.
    • Ben Affleck: He never thought it would be him. Then he told himself the truth.
    • Aaron Donald: Find what makes you different, then make it your weapon.
    • Mookie Betts: If nothing tests you, how can you ever improve?
    • Brie Larson: Her body stopped being an object and became a tool.
    • Fernando Tatis Jr: When the form dips, he knows the only way is up.
    • Mark Beaumont: Set the target by your potential, not by the record.
    • Pieter Vodden: Listen to the coach, not the people who flatter you.
    • Kevin Warwick: He put the chip in his own arm first.
    • Kilian Jornet: Seven kilos on his back, and nothing he did not use.
    • David Millar: Risk second place for a real shot at first.
    • Ben Irvine: Accept the situation, then ask what you can change.
    • Nick Baker: Take back the tool kit you were born with.
    • Lisa Feldman Barrett: Your brain is predicting, not reacting. Train it to predict better.
    • James Longman: Offer to help, ask for the job, and keep turning up.
    • Rob Bunce: Think clearly when the heart rate is high.
    • Rob Trujillo: Find the groove on the wave, then find it on stage.
    • Matt Jones: Sixty crashes for three seconds of film.
    • Jim Storey: Stop postponing the life you keep promising yourself.
    • Clint Eastwood: Let the men who lived it tell it.
    • Chadwick Boseman: To direct actors well, he first became one.
    • Harry Aikines-Aryeetey: Be your own biggest fan when the race goes wrong.
    • Hugh Duffie: Wrong crowd for coffee, so they sold water and bought a grinder.
    • Eddie Hall: He dropped the bar, quit his job, and went all in.
    • Harry Mayhew: Choose your mentors well, and your co-founder better.
    • Travis Pastrana: Once you are in, you are in. You cannot unring a bell.
    • Dwayne Johnson: In his house there is nothing that cannot be said.
    • Will Allen: Stand your ground. Prey runs away.
    • Shane Dorian: He kept his mentor's nerve and unlearned the recklessness.
    • James Golding: Six stone, two cancers, a truck, and back on the bike.
    • James Haskell: Three quarters of the result is on the plate.
    • Terry Brazier: He would rather talk about anything else. He talks anyway.
    • Rob Bigwood: One look at the piglets, and his principles set the menu.
    • Jonny Benjamin: A stranger told him he would get better. It worked.
    • Aaron Gekoski: The dream job felt empty, so he went diving.
    • Craig Beddis: See things as they are, not as you are.
    • Sten Saar: Get the business in shape before you ask for money.
    • Sylvester Stallone: Life owes you nothing. Fight to make it better anyway.
    • Simon Newton: Awake before the client, asleep after, and ready for the worst.
    • Lupita Nyong’o: A father who took risks, and a daughter who risked it all.
    • Ben Bidwell: Bigger muscles changed how others saw him, not how he felt.
    • Dane Jackson: He reads lips across a river. The hearing loss became an edge.
    • Matt Damon: You cannot feel true empathy from a distance.
    • Phil Mickelson: Every shot is psychology, and the hotel room counts too.
    • Lee Westwood: Pick the shot, trust it, and never change your mind.
    • Neymar: Play for the kid in the dusty street watching you.
    • Budda Baker: He chose the coach who told him the truth.
    • Carl Cox: The DJ is only the conduit. The people made it.
    • Timothée Chalamet: The real distance travelled is inside your own head.
    • Nikola Jokic: Aggression got him started. Calm made him the best.
    • Chris Pratt: He never gave up on the leading man inside the sidekick.
    • Alastair Humphreys: Be rubbish at something in public, and eat on what it earns.
    • Aldo Kane: A sniper learns to be present long before anyone calls it mindfulness.
    • Richard Faragher: Ageing may be a disease we have simply agreed to accept.
    • Andy Ramage: Give yourself a reason to stay obstinate when the round comes.
    • Sam Sunderland: Twenty-five broken bones, and every one of them taught him something.
    • Simon Reynolds: Get stronger and the endurance comes with it.
    • Levison Wood: Walk the Nile and ask a fisherman what matters to him.
    • Loredana Bessone: Teach astronauts to be comfortable with being uncomfortable, deep underground.
    • Joe Herbert: A powerful chemical, and a bigger brain built to govern it.
    • Volkan Oezdemir: His first UFC fight came at two weeks' notice. He said yes.
    • Jason Kenny: Look after the performance and the medals take care of themselves.
    • Joey Luthman: Tell the soldiers' stories, so the people who were not there know.
    • Craig Jones: Face the famous names early, and find out they are human.
    • Joel Hughes: Honest feedback now is worth more than a polite launch.
    • James McAvoy: Will I learn something? Will it challenge me? Then he says yes.
    • Jean-David Malat: Buy the painting you love, not the one the numbers like.
    • Ivan Lintin: Forget the last corner. The next one arrives at 180mph.
    • Joe Cole: Every role is a chance to learn a new way to move.
    • Jon Albon: Get cold, get wet, get through it, and know you can.
    • Tim Don: A careless driver broke his neck. He chose how his career ends.
    • Jason Momoa: The wall his kids see is not the wall he sees.
    • Ross Edgley: Told it could not be done, he thought of Captain Webb.
    • Josh Cartu: Name your weakness, then hire someone who does not share it.
    • Ishaan Malhi: Getting a mortgage let him down, so he built a better way.
    • Tessa Clarke: Start small, really small, and learn faster than anyone else.
    • Daniel Craig: He took the biggest role in film on one condition: a say.
    • Bobby Holland Hanton: From pirate shows to Bond and Thor, every skill carried over.
    • Jake Gyllenhaal: Stop grading everything. Find good stories and feel things for real.
    • Brad Pitt: The longer he works, the more the company matters.
    • Royston Guest: Who you spend time with is who you become.
    • Ansel Elgort: The best work gets made when nobody needs it to pay.
    • Edward Norton: Brando worked out how to live without the nonsense. Norton took note.
    • Heston Blumenthal: Question every rule in the kitchen, then let the children cook.
    • Steven Tyler: He names the worst thing he did, without dressing it up.
    • Margot Robbie: An action film with a great lead does not need a label.
    • Sarah Bateup: You cannot call a plumber for a painful feeling.
    • Gavin Oattes: Be the best for the world, not just in it.
    • Carl Lewis: You will be old longer than you are young. Plan for it.
    • Roger Frampton: Natural movement is the pension plan you pay into daily.
    • Adam Peaty: It never gets easier. Get up straight away.
    • Felix Economakis: Before you chase the goal, check it is the one you want.
    • Patrick Reed: He learned to play from the rough, and came to love it.
    • Dave Grohl: Standing still is the one thing he will not do.
    • Collin Morikawa: The big moment does not rattle him. A crosswind might.
    • Dieter Roylance: Advice should come from education, not a follower count.
    • Bubba Watson: His father's rule: never take a day off, however big the win.
    • Florence Pugh: The more she fears something, the more she has to do it.
    • Olivia Wilde: A restless child, taught to turn the energy into a story.
    • Alex Dowsett: Told to stick to swimming, he chose the bike.
    • Craig Pickering: The same workout never builds the same body.
    • Ed Stafford: Alone in the wild, he found out who he was.
    • Nikolaj Coster-Waldau: Don't fly higher than your ears will carry you.
    • Robert Pattinson: Stop waiting for the call and go after the work.
    • Kevin Braddock: Ask for help out loud and let the shame go.
    • Hervé Stevenin: Train for the worst underwater, then stay calm in space.
    • Paul Fletcher: Every mind builds its own reality, piece by piece.
    • Jon Venus: Put principle first and the muscle still comes.
    • Adam Peaty: The race is won every day before the race.
    • Julie Dray: Feel like a fraud, then go and learn to jump.
    • Jonny Nicol: Find the waste, then spend five years fixing it.
    • Tom Hanks: Put only the truth on the front page.
    • John Boyega: Be different, and be tolerant with it.
    • David Jackson: Treat your own body as the barbell.
    • Egor Gurjev: Throw out every project but one.
    • Guy Hacking: Push your limits with someone beside you.
    • Ben Kingsley: Carry the survivors' story, because it happened yesterday.
    • Andrzej Bargiel: Prepare so well that nerve is never needed.
    • Jon Hulme: Get on the pitch before the plan is perfect.
    • Sam O’Connor: Drop the polish and let people see the work.
    • Kit Harington: Stay calm in the storm and tune out the noise.
    • Zachary Levi: Lift for the head as much as the shoulders.
    • Allan Russell: Nobody is born a natural goalscorer.
    • Robert Downey Jr: Talk less, and leave some oxygen in the room.
    • Tom Mitchell: Lead on the move, through every unknown.
    • Stuart Croxford: Lose a leg, then ride the mountains anyway.
    • Eoin Keith: Decide you will do it, then go and do it.
    • Novak Djokovic: Pain is the body asking for help. Listen to it.
    • Ewan McGregor: Keep the critics out and the mayhem in.
    • Justin Timberlake: Success used to mean the work. Now it means family.
    • Ed Stafford: Need nothing, and everything becomes possible.
    • Danny Willett: Dig your heels in and keep working.
    • Caspar Fuchs: Skip the ice and trust food, sleep and work.
    • George North: Let the hurt become the fire.
    • Jorge Blanco: Learn to fight, and learn to hold it in check.
    • Jason Day: Get up earlier, work longer, and meet the fear head on.
    • Bear Grylls: The smartest survive, not the strongest.
    • Cristiano Ronaldo: Follow the best, then refuse to stand still.
    • Tom Kemp: Use it or lose it, and lift something awkward.
    • Ruud Gullit: Move for the life a place brings, not just the work.
    • Kevin Durant: Get everything outside the game right.
    • Anya Taylor-Joy: Learn the language, then keep moving.
    • Patrick Mahomes: Become the nerd, then let the mistakes go.
    • Lydia Ko: Step back, rebuild, and return a different player.
    • Will Packer: Stay alert and evolve into what you never pictured.
    • Ray Mears: Pass the old skills on, and the wild stops being a threat.
    • Lewis Dartnell: Admit what you do not know, then go and look.
    • David Brudö: Define success before you burn out chasing it.
    • Tony Crabbe: Do less, wander more, and let the thinking happen.
    • Nicholas Horbaczewski: Step back, do the hard work, then start racing.
    • Anthony Warner: Check the source before you change what is on your plate.
    • Rob Ward: Add a kilo, never miss, and let confidence stack up.
    • Simon Mottram: Build around what you love, and make suffering a value.
    • Joe Clarke: Your body has more in it than your mind admits.
    • Michael Fassbender: Ten years without work, and he kept turning up anyway.
    • Ryan Terry: Train by feel, never repeat a week, and keep showing up.
    • Dan Goldberg: Learn first, trade second, and risk only what you can lose.
    • Greg Cox: Fix what is broken fast, and treat rivals as partners.
    • Laurent Ballesta: Under the Antarctic ice, the pressure felt good.
    • Alicia Vikander: Pick the role that scares you, then train for it.
    • Myles Kennedy: Breathe, stay present, and tell your own story.
    • Tony Calamita: No loans, no wages, and every penny put back in.
    • Parry Malm: Everyone thinks they are an expert. Let the data decide.
    • Rob Forbes: Fit the training into the life, not the other way round.
    • Nick Butter: Tomorrow is not promised, so run with intent.
    • Drew Taylor: What looks spontaneous is planned to the last step.
    • Tom Chapman: Listen first. A barber’s chair can save a life.
    • Ryan Gosling: Keep pushing into work you have not mastered yet.
    • Victor de Le Rue: Study the mountain for months, then go on the one day.
    • Judd Lormand: Do not get worked up. Breathe, then find the next step.
    • Ryan Giggs: Yoga kept him playing until he was forty.
    • Mahershala Ali: Judge the talent, not the colour of the man playing.
    • Nigel Mitchell: Before he advises a diet, he lives on it himself.
    • Keanu Reeves: Pain is informative. Ice it, then go again.
    • Seth Rogen: Only chase the work you actually care about.
    • Patrick Tatham: He learned to sew before he asked anyone for money.
    • James McAvoy: Take the advice, then keep control of your own thoughts.
    • Jon Albon: Train to be ready for anything, not for one obstacle.
    • Dean Stott: The guns stayed buried. He talked his way through.
    • Spike Lee: Be yourself, say it plainly, and never follow the trends.
    • Guy Martin: Speed is the goal. The engineering is the thrill.
    • Alexander Skarsgård: Go far from home to see where you come from.
    • Dustin Johnson: The nerves never go. He learned what they do to him.
    • Arnold Schwarzenegger: No safety net, so “fine” was never good enough.
    • Justin Rose: The medal is just metal. The story is what he passes on.
    • Ant Williams: Nothing goes to plan under the ice. Use the pressure.
    • Tom Kerridge: He swapped the party for the barbell and kept chasing targets.
    • Ryan Bruce: Play with people better than you, and be patient.
    • Ian Poulter: Look your opponent in the eye, and welcome the stare back.
    • Sergio Garcia: Never keep doing the same thing. Find the extra half percent.
    • Aaron Rodgers: Judge your own game every year, and speak up for your team.
    • Adama Traoré: No point sitting on the bench of a great club. Get on the pitch.
    • Elizabeth Olsen: She logged off, stepped back, and came back to the work.
    • Denzel Washington: Sidney Poitier told him to keep doing theatre. He tells his children the same.
    • Michael Italiano: After a crash, rebuild confidence lap by lap.
    • Javier Bardem: The Oscar was a lottery. Stay hungry for the next role.
    • Andrew Cotton: He quit the job that kept everyone happy and went hunting giants.
    • Kevin Bacon: Stop guarding the persona. Become the character in front of you.
    • Andy Kirkpatrick: Face fear often enough and you can tell tigers from shadows.
    • Gary Hunt: He lost the title by one point and rebuilt everything around it.
    • Joel Edgerton: Stop retreating into your own world. The change starts at home.
    • Charlize Theron: Everything hurt. She had made the commitment, so she kept it.
    • Nick Hanmer: Four days in the saddle builds what a boardroom never will.
    • Dan Aid: Two paint stirrers, some rubber bands, and a life that is his own.
    • Rob Moore: Hard work is not enough. Find the longest lever.
    • Colin Farrell: Never feeling you have got there is the whole appeal.
    • Adam Bradshaw: He copied Jackie Chan from the treetops until the films came calling.
    • Alain Moussi: Twenty-five years of practice buys the control behind every brutal hit.
    • Paul Armstrong: Treat every shock as more data, then choose your next step.
    • Willem Sodderland: Tell your investors the truth about what is not working.
    • Darren Till: The only opponent he obsesses over is himself.
    • Sam Rossiter: Three crashes, three rebuilds from scratch, each body stronger than the last.
    • Mark Kalch: He went for the adrenaline and came back with the people.
    • Amine Ould-Laib: Fuel the work, cut the excess, and listen to your own body.
    • Alex Thomson: In a Southern Ocean storm, he rises above the boat and looks down.
    • Lee Thompson: Act on the idea in your gut, then give it absolutely everything.
    • Bugzy Malone: The boxing ring is where he gets ready for the stage.
    • Ben Chatfield: Ship the embarrassing version, then learn from every mistake.
    • Kilian Jornet: Fewer things between him and the mountain, and nowhere to hide.
    • Fantastic Negrito: He gave up, sold everything, then came back to be useful.
    • Alex Honnold: He trained his fear down and gives each move the focus it needs.
    • Mike Coots: He lost a leg to a tiger shark and found the joy of running.
    • Adrian Hayes: In a crisis, the leader is whoever steps up.
    • John Hibbard: Newly married, a baby at home, and he took the plunge anyway.
    • Christian Bale: Doubt is allowed. Step up when the moment comes.
    • Mark Roberts: Be crystal clear on why you started, then keep going.
    • Robert De Niro: Serve the plates, take the advice, then pass it on.
    • Andrew Clarke: Men talk more around a dinner table than over a pint.
    • Richard Hammond: Say the worry out loud and you are halfway to solving it.
    • Anders Hofman: Push past the limits that only exist in your head.
    • Don Cheadle: Let yourself make the mistake. It is the only way to improve.
    • Charlie Hunnam: Try everything early, so you can say no for the right reasons.
    • Dwayne Johnson: Every rep is a conversation with yourself. So is every craving.
    • Gary Woodland: He thought winning would come easy. The drought taught him otherwise.
    • Kriss Kyle: A hundred failed attempts, then the one that makes it all worth it.
    • George Groves: Two deep breaths, and the nerves of a big crowd settle.
    • Nick Jonas: Sure at twenty-one he was finished, he stepped back and refocused.
    • Scarlett Johansson: Good pressure, a knot in the stomach, and the will to go again.
    • Harrison Ford: Snow shovelled at eight, and a work ethic he never put down.
    • Laurent Frat: Happy to be mediocre, so he can keep flying for years.
    • Gal Gadot: Poor English, no acting career, and she went to the audition anyway.
    • Post Malone: Sign the deal, but keep hold of the wheel.
    • Stefon Diggs: No pat on the back for doing the job. Just do more.
    • Aaron Taylor-Johnson: One film a year, and never apart from his family.

    A new story every week.

    RSNG Coffee No. 01, The Foundation, front of the pouch.

    RSNG Coffee · No. 01

    The Foundation

    Washed Colombian. Red apple, panela, a long clean finish.

    The first coffee in the range. A clean washed lot from Huila, roasted light to medium for clarity rather than weight, so it is as good black at six in the morning as it is with milk at ten. Roasted in the UK the week it ships, posted flat through the letterbox.

    Origin
    Huila, Colombia
    Process
    Washed
    Roast
    Light-medium
    Weight
    250g
    Roasted
    UK · to order
    Inside
    One law card
    Coming soon

    The first roast is on its way.

    Inside every bag

    A card in every bag

    Thick uncoated card, one colour, one of the twenty-two laws on the front and the whole of it on the back. It comes stapled to the back of the bag and tears off clean. Keep it on the fridge. Give it to someone who needs it.

    Later · the tool

    Pocket will hold you
    to the code.

    It reaches you only when it needs you.

    An agent on your phone that carries the 22 Laws as its operating code and runs one practice a day in the law's voice. It is not ready. The coffee, the laws and the proof are. Leave your email and you will hear when it is.

    No blue. No streaks you did not earn. The accent appears only when something needs you.

    07:12RSNG · POCKET

    Today

    Needs you · 1
    law 12Day 4

    Become Hard To Threaten

    You named your salary yesterday. If it stopped on Friday, what is the first thing you would do on Monday?

    Today
    Breath before the day
    law 194:00 · resting 58
    06:40
    Bag 02 arrived
    coffeeLaw 2 unlocked
    Yest.
    Law 12 ▾

    Practice

    Do the work.

    Short, plain exercises. Each one serves a law. Most take minutes a day. Pick one and start tonight.